Vapegrove UAE
May 6, 2025
The vape market in the GCC region has undergone a massive transformation over the past few years. As countries in the Gulf increasingly adopt vaping regulations and introduce new consumer products, the United Arab Emirates (UAE) has emerged as a trendsetter. But how does the UAE stack up against its Gulf neighbors like Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman?
In this in-depth guide, we’ll explore how the vape market GCC dynamics differ by country, considering factors such as regulations, consumer demand, retail trends, and import policies. Whether you’re a retailer, manufacturer, or vaper in the region, this article gives you a clear understanding of the market landscape.
The vape market GCC includes six major countries: UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman. Each has distinct policies and attitudes towards vaping. What unites them is a shift from traditional tobacco to alternative nicotine delivery systems, driven by younger consumers, expats, and increasing public health awareness.
The Gulf has one of the highest smoking rates globally. However, the demand for safer alternatives, like vaping and e-cigarettes, is growing rapidly. The UAE leads this transformation with early adoption, clear legislation, and an open market for vaping products.
The UAE legalized the sale of e-cigarettes and vaping products in 2019. This move positioned it as the most progressive market in the Gulf. The Emirates Authority for Standardization and Metrology (ESMA) introduced regulations to control product quality, labeling, and nicotine content.
Retailers and importers must comply with UAE.S 5030 — a specific standard that governs the sale and distribution of vaping devices. The government also allows online sales through licensed platforms.
Compared to its Gulf peers, the UAE has a more mature vape market. It offers:
The UAE also benefits from a large expat population familiar with vaping culture, which fuels demand.
Saudi Arabia has seen one of the most rapid expansions in the vape market GCC, but the government maintains tight control. The Saudi Food and Drug Authority (SFDA) oversees e-cigarette regulation. Import and sales are legal, but only for registered businesses.
Younger Saudis, particularly in urban centers like Riyadh and Jeddah, are turning to vaping. Influencer marketing and social media have played a role in boosting awareness.
However, unlike the UAE, Saudi Arabia imposes high excise taxes — up to 100% on vape liquids and devices — which impacts pricing and accessibility.
Kuwait’s vape market is legal and growing, but more price-sensitive compared to the UAE or Saudi Arabia. Regulatory standards exist but are less rigorously enforced.
Small vape shops and kiosks are common, though quality control varies. Many products are imported through third-party distributors rather than official channels, which can lead to inconsistencies in safety and branding.
Still, the demand continues to rise, especially among university students and young professionals.
Qatar permits vaping but under stricter controls. All vaping devices must be registered, and public use is heavily restricted.
Qatar has a relatively small vape market in the GCC context. Products are available mostly through specialty stores or limited online platforms. Advertising is minimal, and penalties for non-compliance can be severe.
Due to these limitations, many users still rely on personal imports or travel to countries like the UAE to purchase products.
Bahrain was one of the first countries in the Gulf to regulate vaping formally. The market is open, and several local chains now offer e-liquids and devices in physical stores and online.
Bahrain’s younger population is embracing vaping as a lifestyle. The country also hosts regional expos and events that support product innovation and public education. Its liberal stance on vaping makes it similar to the UAE, though on a smaller scale.
Oman has historically maintained a more conservative approach. The sale of e-cigarettes was banned until recently, and even now, the market remains under strict control.
While Oman allows vaping products under regulation, the number of licensed sellers is limited. Consumer awareness is low, and distribution networks are underdeveloped. Most vapers in Oman travel to the UAE or Bahrain to buy their products.
The UAE stands out for its structured and transparent regulatory framework. In contrast, countries like Oman and Qatar are still developing their guidelines. This creates challenges for brands looking to expand across the Gulf.
The UAE offers a robust infrastructure for retail, including malls, standalone stores, and e-commerce. In countries like Kuwait or Saudi Arabia, access is more fragmented and often influenced by import taxes and licensing delays.
The UAE has maintained moderate pricing, partly due to favorable import conditions and competition. On the other hand, Saudi Arabia imposes high taxes, and Qatar’s limited market results in higher per-unit costs.
The UAE’s diverse and expat-heavy population is more accepting of vaping, making it easier to grow the market. In more conservative societies like Oman and Qatar, vaping still faces social stigma.
The vape market GCC is set to expand as governments modernize regulations and consumers seek alternatives to smoking. However, the pace and direction vary.
The region’s strategic importance makes it attractive for global vape brands. But success hinges on local compliance, cultural understanding, and consumer trust.
When comparing the vape market in the GCC, the UAE clearly holds a leading position. Its well-regulated environment, wide product availability, and strong retail channels make it the preferred destination for both businesses and consumers.
As the Gulf region gradually embraces vaping, the competitive landscape will evolve. For those eyeing expansion or entry into this market, understanding each country’s unique framework is essential.
Ready to enter or grow your vape business in the GCC? Start with the UAE — your gateway to the region’s fastest-growing vape economy.
Most GCC countries now allow vaping under regulation, though rules differ. The UAE and Bahrain are the most open.
The UAE was among the first to regulate vaping formally and supports retail growth, product diversity, and public education.
Yes, due to high taxes — up to 100% — vape devices and liquids can be significantly pricier than in neighboring countries.
Yes, tourists can legally purchase vaping products from licensed stores in the UAE, especially in Dubai and Abu Dhabi.
Oman and Qatar maintain the strictest rules, with limited availability and harsh penalties for non-compliance.
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