Vapegrove UAE
May 6, 2025
The landscape of vape pricing in UAE saw major shifts this year. From taxation to consumer behavior, several forces came together to reshape the market. Compared to 2024, prices rose moderately but unevenly across different product categories.
Global inflation played a big part in increasing the cost of goods, and vape products were no exception. Shipping fees, raw material costs, and currency fluctuations impacted how much consumers paid at the counter.
In early 2025, the UAE’s Federal Tax Authority revised its guidelines on excise tax. Although vape products were already taxed, the enforcement became stricter, with clearer labeling and new compliance requirements. These changes pushed retailers to adjust pricing structures accordingly.
The vape pricing UAE market is heavily reliant on imports, especially from the UK, USA, and Malaysia. In 2025, supply chain disruptions affected how quickly and affordably products could reach the shelves.
Some premium vape juice brands became harder to find due to import restrictions and logistical delays. When availability shrinks, prices naturally rise—especially for top-shelf e-liquids and specialized devices.
Customs regulations tightened this year. While this ensured better product safety and legitimacy, it also introduced additional costs and longer waiting periods for distributors. These expenses eventually reached the end customer.
Absolutely. Devices like pod systems, mods, and starter kits saw a price increase of 10–20% on average. But not all categories were affected equally.
Brands like Vaporesso, SMOK, and Uwell managed to keep entry-level devices competitively priced. Retailers continued pushing these products to appeal to beginners and casual users.
More advanced devices, especially custom mods and temperature control kits, became noticeably pricier. With higher import duties and reduced availability, retailers had to pass on costs to consumers.
Juices are where most users felt the pinch in 2025. While base-level flavors remained stable, niche and imported options became more costly.
Nicotine salts saw a sharper price increase than freebase juices. Salts are often imported and cater to more niche preferences, making them vulnerable to changes in supply dynamics.
Interestingly, 2025 saw a rise in local and regional vape juice producers. These alternatives offered competitive pricing and avoided import-related price spikes, providing relief to budget-conscious vapers.
The price changes didn’t just affect wallets—they shifted buying habits.
To save on shipping and taxes, many vapers started buying in bulk or splitting orders with friends. This trend led to more organized vape communities, especially on platforms like Reddit and Telegram.
To retain customers amid rising prices, many UAE vape retailers launched loyalty programs or monthly subscription boxes. These strategies helped offset the price hikes with added value.
There’s been a growing divide between online and brick-and-mortar vape pricing in the UAE.
With lower overheads and access to broader suppliers, online vape shops often listed products 5–15% cheaper than their physical counterparts. However, delivery times and minimum order limits posed new challenges.
Retailers adapted by improving in-store experiences—offering free samples, expert guidance, and bundle discounts. While prices were higher, many consumers found the personalized service worth the extra dirhams.
While 2025 brought price increases, not all signs point toward continuous escalation.
If no new excise duties or import restrictions are introduced, we could see price stabilization in the next year. Some retailers already hint at price normalization as they adapt to new supply routes.
UAE-based and regional vape producers may help reduce dependence on imports. More local players mean more competitive pricing, especially for consumables like vape juice.
2025 has been a year of adjustment for vapers in the UAE. From shifting regulations to global economic changes, multiple forces reshaped how products are priced and purchased. But with strategic shopping and an eye on local alternatives, consumers can still find quality options within budget.
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The rise in vape pricing UAE-wide is due to stricter import regulations, increased excise taxes, and global supply chain disruptions.
Yes, online vape stores often offer better deals than retail stores, though delivery fees and minimum orders may apply.
Yes, several brands have emerged offering locally produced vape juice, often at lower prices and with fast delivery.
Yes, but availability depends on the emirate and store. It’s advised to check local laws and store policies before purchasing.
As of 2025, basic vape devices cost around AED 100–200, while premium mods can exceed AED 400 depending on features and brand.
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